Fedor Druzhinin

 St. Petersburg Sea Sport, Sailing

Summary

An experienced sailor ONE ON ONE WITH OCEAN. A participant of one of the most difficult and dangerous races ─ MINI TRANSAT.

Description

Professional yachtsman and sailing instructor of the highest category Fedor Druzhinin did 5 crossings of the Atlantic Ocean on yachts of different sizes, over 80,000 miles of sea trips and 20 years of yachting experience. This time Fedor decided to challenge himself in a single race across the Atlantic on 6.5-meter yacht. Mini Transat is included in the TOP-10 of the most prestigious competitions along with Volvo Ocean Race and Vendée Globe. The regatta is held every two years and gathers 80 professionals and sailing enthusiasts from different countries.

SUPPORT MY PROJECT - TELL YOUR SUCCESS STORY!

Why sponsoring our Mini Transat campaign?

1 / It presents your company as socially responsible business: support of sailing - an environmentally friendly sport, deeply embedded in culture and traditions all over the world - enhances business reputation.

2 / It is an effective way to market your product or services: achieving high public relations KPIs in Europe and Russia in a non-standard way - and with minimal investment!

3 / Support of a sailing team speaks about healthy and positive philosophy of the company. This contributes not only to its public image, but also to its capitalisation growth, especially in the modern high-tech markets, where the cost of intangible assets is quite high.

4 / Sponsoring Mini Transat boat is an effective tool for large-scale communication with different groups of the target audience - from clients to partners and investors.

Our preferred sponsor

The socially responsible company who has unique brand associations and values and is seeking for extensive media opportunities for promoting the company's image on international markets, high return on investment, promotion of brand values for customers, partners and employees of the company and would like to increase coverage and audience engagement.

Reach / Links

Greatest successes

1 / Professional yachtsman and sailing instructor of the highest category (IYT Yachtmaster Offshore Instructor)

2 / 5 crossings of the Atlantic Ocean on yachts of different sizes, over 80,000 miles of sea trips and 20 years of yachting experience

3 / Founder and Ideologist of the school "Sailing Club Expeditions 60N" in St. Petersburg, Russia

 

Key figures for sponsors

1 / TV broadcasts at 20+ TV and 10+ hours. Live TV broadcasts at BBC Sport, France 3. 

2 / 11 mln visitors of live trackers all around the world for Mini Transat and few mln visitors during qualifying sailing events (up to 10 per year).

3 / 15,00 subscribers of the race on Facebook and more than 3,5 mln views per 2016/2017 season.

4 / 800+ publications for 2 years, 166 videos with 1,000-5,000 views.

5/ In the beginning of a new season 2017/2018 I have already had 800 spectators on Facebook page of the project. I usually have more than 1,000 views for each post and up to 100 likes.

6 / To my own page subscribed 3,100 people, most of them are sailors from Russia and Europe.

7 / I often act as a columnist for yachting media in Russia. I'm writing technical, tourist and lifestyle themes related to the sea, and now I'm telling a lot about Mini Transat. Each publication covers from 10,000 or more readers of printed publications and many times more on the Internet.

8 / I have agreements with 2 biggest Russian media - Sport-Express (sport media; 80+ mln audience reach) and Fontanka.ru (daily news; 520,000 audience reach in St. Petersburg, Russia) and many smaller others.